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This IPL season groove with the Tasty Treat Army

MediaInfoline March 28, 2019
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Tasty Treat, the  munching brand from Future Consumer Limited will execute a 360° marketing outreach that connects with its customers in their homes, stadiums and at all Future Group stores throughout the IPL season. As the Official Partner for the Indian Premier League, this season Tasty Treat has roped in the versatile celebrity choreographer Melvin Louis to choreograph the dance steps for the much loved, ‘Tasty Treat Army’.

All fans need to do is; follow Tasty Treat onsocial media, learn the Rap Chak dance moves by Melvin Louis and share it on the brands Facebook, Instagram or Twitter page. Winners will get a chance to watch the next IPL match live in the stadium and be a part of the ‘Tasty Treat Army’. Increasing the excitement level during the matches, Tasty Treat will display entertainment zones that will offer a relaxing and fun breaks for its consumers across all stadiums hosting the IPL matches. Not only this, customers can also visit the Tasty Treat concessionaire stands that gives you a chance to munch your favourite namkeen, snacks, sweets and much more.

Speaking about associating with IPL Sadashiv Nayak, CEO – Food Business, Future Groupsays, “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuitsand much more.”

Watch the Campaigns:

Instagram – here

Facebook – here

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