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ISA to hold second session of ‘Brands and Consumers: 2021 and Beyond’


As the pandemic has hit the world, consumer behaviour has gone through a paradigm shift. And as a result, to that, brands are exposed to various new challenges. In association with the Free Press Journal and ABP Network, the Indian Society of Advertisers (ISA) organized a webinar ‘Brands and Consumers: 2021 and Beyond’ to understand the strategies devised by top brands to tackle the challenges of this global pandemic and to look beyond it.

The first part of this series was held on 24th  February 2021 and it became a huge success. The second part of the series will be held on March 3 and it will not be less successful than the earlier. Sharing the best practices during the pandemic and the way to look beyond will be the best Marketing minds from across the service sector, in the second session.

Sunil Kataria, ISA Chairman, commented, “The Indian Society of Advertisers (ISA) is an apex body, successfully representing the interests of the advertising fraternity for nearly 70 years. The world has gone through a very difficult COVID period during 2020. This sad event has significantly impacted all brands and consumer behaviour. It’s time to review and, more importantly, understand the learnings and the way forward for the industry both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our two-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and Beyond. We bring you leadership views and strategies from across the Manufacturing and the Services sectors.

The upcoming session on ‘Services’ will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD, Johnson & Johnson. Commenting on the session, Ambwani said, “All aspects of our lives were impacted by the pandemic during 2020. Brands and Consumers expectation as well as behaviours faced many challenges. Of course, everyone discovered various ways to handle the situation. Many new opportunities also emerged. Which changes will become future expectations from the Brands and Services? What are the lessons learnt in overcoming the challenges posed by lockdown, WFH and fears caused by Covid cases? To answer these questions, we have four prominent leaders from four different services, sharing their thoughts in the second session of ‘Brands and Consumers: 2021 and Beyond’ hosted by ISA and Free Press Journal on March 3, 2021. All are welcome to join.”

The names who will be in the session are Ravi Desai, Director, Mass & Brand Marketing International, Amazon India, Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital and Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited. The speakers are all ISA members.

Abhishek Karnani, Director, The Free Press Journal, said, “This initiative will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.”

On 24th, the session was moderated by Sunil Kataria. In that session, the names that featured were Suparna Mitra, CEO – Watches and Wearables Division, Titan Company Limited, Shashank Srivastava, Executive Director, Maruti Suzuki India Limited, Gauravjeet Singh, General Manager – Media (South Asia), Hindustan Unilever Limited, Anuj Poddar, Executive Director, Bajaj Electricals Limited, Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited.

Mogae Media is the knowledge partner for this webinar and the outdoor partner is Laqshya.

On March 3, catch the upcoming webinar live on the YouTube channel of the Free Press Journal and ABP Live from 5 pm onwards.



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