Policybazaar has launched Jeeto apna Ghar Contest during the pandemic for its contact center advisors. The contest provided the advisors an opportunity to ‘Win a Home’ while working from home. A total of Rs 5.7 crores has been given as rewards in the form of houses and cash prizes to the highest performing contact center advisors.
The contact center advisors hold a large proportion of Policybazaar.com’s workforce. They work tirelessly to deliver expert performance that has helped Policybazaar make huge strides in the industry. In spite of all the challenges of working from home, these advisors have given excellent results even during the pandemic.
Owning a house is the biggest dream of any individual and the organization wanted to offer this as a prize to the advisors for recognizing their commitment and dedication. “We wanted to reinforce the point that Policybazaar is the best earning opportunity in the insurance space. Therefore, we came up with the ‘Jeeto Apna Ghar’ Contest in April last year wherein our contact center advisors stood a chance to win their own house worth Rs 25 lacs”, said Sarbvir Singh, CEO, Policybazaar.com
Each year, there is a performance review at Policybazaar and under this exercise, the top performers are selected. About 1000 top-performing advisors of FY 19-20 were eligible for entering the contest. Of these advisors, about 400 qualified based on their performance of FY 20-21 for getting lottery tickets to compete for owning a house. At the end of the financial year, 10 advisors won houses on the basis of a lucky draw. A total of Rs 2.5 crores has been disbursed for houses and additionally, 237 advisors also won cash rewards up to Rs 5 lacs. A total of Rs 3.2 crores were disbursed as cash rewards.
“With this contest, we have become the pioneers of giving such a huge reward to our workforce in the entire insurance industry,” he added. Policybazaar plans to continue with this reward programme in FY 22 as well and the top performers of FY21 will be eligible for enrolling.