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ITC Classmate introduces origami notebooks to boost creativity in children

Madhushree Chakrabarty December 22, 2020
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ITC Classmate has launched new origami notebooks under the Classmate Interaktiv series, aimed at boosting children’s creativity and indulge them in Do It Yourself (DIY) activities. Origami is a form of art where different models can be made by folding papers.

The DIY style of learning is changing the ways of imparting education throughout the world. As per a recent survey, more people are believing that self-service instruction is more pervasive for lifelong learning. Therefore, there are learners who are mending their education from self-teaching, boot camps, and short courses.

As a part of the launch, Classmate is running a special contest named Origami Champions contest, offering a chance to win exclusive. To participate in the contest, one will just have to collect all the eight designs have to upload them on Classmate’s Instagram or Facebook handle. The notebooks come with two origami sheets that have model replete and step by step instructions to create that model. Some of the models that can be made with these sheets are Samurai Hat, Giraffe, Elephant, Car, Fighter Jet, Lion, fox and crab.

Speaking about the launch, Mr. Vikas Gupta, Chief Executive, Education, and stationery Products Business Division, ITC Ltd., said, “ITC Classmate has at its core the driving commitment to ensure consumer delight with its high-quality, innovative and visually appealing products. In accordance with ITC’s focus on continuous innovation, we believe in encouraging children to learn through experiential knowledge. Classmate through its Interaktiv series wants to ensure that kids enjoy the process of learning through curiosity and imagination.”

Classmate Origami Notebooks are available at all major e-commerce platforms such as Flipkart, Amazon, and Big Basket & at selective stationery outlets as well. The notebooks are priced at INR 50 for 172 pages in ruled or unruled formats. The notebooks are also available on the brand’s own portal.

Classmate Origami Launch Video.

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