ITC Fiama Gel Bars launches new TVC featuring Sara Ali Khan
ITC Fiama Gel Bars launched a new TV commercial where Bollywood actress Sara Ali Khan can be seen indulging in the joy of bathing. Fiama Gel Bars make the skin feel soft and happy when our skin gets distressed and becomes dull and dry in this entire season of winter.
Sara Ali Khan is the brand ambassador of the brand ITC Fiama Gel Bars.
On the launch of the campaign, Sara Ali Khan, said, “Fiama personifies everything fun and vibrant for me. My bath is my time to indulge, unwind, and de-stress. I think Fiama Gel Bar is such a unique offering by the brand. It brightens up my mood and my bath”.
The TVC showcases how a hectic day leaves the body, skin, and mind tired. And, in the TVC Sara’s skin started echoing their stress. But, after she uses Fiama Gel Bars her mood gets uplifted, and left her skin moisturized and soft.
The director of the film, Namita Roy Ghose said “It was great working on Fiama once again. We love the brand’s youthfulness and pizzazz and vitality. It was also a great pleasure to work with Sara again and have the opportunity to encounter her unique beauty and vivacity. It makes us “Happy happy happy….!”
Pallavi Chakravarti, Executive Creative Director Taproot Dentsu India “We created a campaign where Fiama Gel Bathing Bars come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”
Catch Sara Ali Khan in the TVC here.
Fiama is a health and wellness brand of ITC and was launched in 2007. Fiama believes that bathing is a process of getting ourselves free of stress and hence they innovate every day until every demand for healthy skin is met. The brand’s products are very much inspired by nature.