JK Tyre & Industries Ltd., an Indian tyre industry major launched a high-impact TVC for their latest innovation, ‘Smart Tyre – Tyre With a Brain’.
The television commercial campaign is in line with a shift in customer preference towards connectivity and smart devices and aims at establishing JK Tyre as a new age tech-driven brand that understands the pulse of its customers. The new TVC also showcases the cutting-edge innovation of JK SMART TYRE and the new features that will define the future of mobility.
The new television commercial Smart Tyre – Tyre With a Brain by creative agency Cheil India features India’s first Formula One racer and motorsports icon Narain Karthikeyan. Equipped with all the information on the tyre health provided by JK SMART TYRE, the TVC builds a thrilling connection with Narain’s ambition to explore the unexplored.
Portrayed by Narain Karthikeyan, the ad showcases the character of an enthusiast, who trusts JK Tyre’s future of mobility – SMART TYRE – to be a part of his everyday journey, enabling him to experience the ever-changing road conditions.
Talking about the commercial, Mr Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries Ltd. said, “Our new TVC aligns with JK Tyre’s philosophy of driving innovation and excellence in the tyre industry. We have had a long-standing relationship with Narain Karthikeyan and the new TVC intersperse his spirit of excellence, performance, and endurance. Through this new TVC, we have highlighted the importance and benefits of our SMART TYRE and how it provides innovation exemplified for total control, utmost safety, and delivers excellent performance. With this, we hope to build a strong brand connect and strengthen our position in the category.”
With CGI contributions from UPP Prague, the advertisement has been directed by Andreas Bruns. The TVC is currently running across platforms, including television channels and social media. Watch the new television commercial here.