Johnnie Walker form an alliance with Taproot Dentsu to launch its new digital campaign #WalkInWithJohnnie that aims at supporting bar continuity and helps to motivate consumers to return to their favorite bars, responsibly.
The conceptualization and execution of the campaign #WalkInWithJohnnie has been done by Taproot Dentsu. The agency has won the mandate for Johnnie Walkers’ ‘Welcome Back to the Bars’ campaign in the month of September, this year. The film for the campaign shows people walking to their favorite bars, in sequence with the brand’s ethos of ‘Keep Walking’.
Commenting on the campaign, Pallavi Chakravarti, ECD, Taproot Dentsu said, “There are many things that came to a grating halt this year. Among them was the ability to connect with friends and like-minded individuals over a drink at one’s favourite bar. With things gradually opening again, Johnnie Walker wanted to play its part in bringing bar culture back to life, responsibly. The launch of #WalkInWithJohnnie is a call to action that is completely in step with the philosophy of the brand. No pause is permanent, no interruption is final. There are new memories to be made, new experiences to be enjoyed and a new tomorrow to be explored. The digital campaign culminates in an on-ground activation that we hope will resonate with people and make each patron’s return to their favourite bar an unforgettable one.”
“Johnnie Walker has been at the heart of bar culture in India and we wanted to play a role in helping bring the vibrancy back to this channel as it opened up post the pandemic. We acknowledge the effort being put into making our beloved bars safe for consumers to get back to. Through this initiative, we aim to inspire consumers and make their experience at their favourite bars memorable. The campaign is off to a great start and we look forward to more and more participation in the coming weeks,” added Abhishek Shahabadi, VP and Portfolio Head, Premium & Luxury Brands, Diageo India.
Watch the film here. The film is only on Johnnie Walker India’s Facebook and Instagram channels.