Kalyan Jewellers’ launches its brand new Trust Ad Campaign
Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of Trust that the brand attributes itself to.
Speaking about the campaign, Mr. T. S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers says, “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”
The father-daughter duo who will be seen together onscreen for the first time had attracted a lot of eyeballs and fans of Sr. Bachchan from across the country made their Behind the Scenes video viral across social media platforms. The ad film features Big B as an honest retired government servant whose fight for what is right is captured.
Speaking about the ad film, Kartik Smetacek, Executive Creative Director, L&K Saatchi & Saatchi says, “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”
The brand which opened its first showroom back in 1993 celebrates its silver jubilee i.e the marvellous 25 years in the India jewellery market with this very special TVC. Kalyan Jewellers has operations across 122 locations globally, and will be launching its 100th Indian showroom in August.
Creative agency: Law & Kenneth Saatchi & Saatchi
CEO & Managing Partner: Anil S Nair
CSO & Managing Partner: Sandhyaa Srinivaasan
Executive Creative Director: Kartik Smetacek
Creative Director: Ketki Karandikar
ACD: Ambadas Wadisherla
Account Management: Shailendra Shyamsukha
Production house: Sculptors
Director: G B Vijay