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Kalyan Jewellers launches the 6th edition of #TrustIsEverything campaign

Shreoshree Chakrabarty February 5, 2021
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Kalyan Jewellers announces the launch of a digital film which is the 6th edition of its #TrustIsEverything campaign, keeping with the Kalyan Jewellers’ tradition of Trust Series Ad Films. Kalyan Jewellers stars all of its brand ambassadors in the film while exhibiting the emotion of Trust, that is one of the most crucial pillars in the foundation of any marriage. Through the storyline of wedding celebrations across the country, the 90-second multilingual film celebrates different identities, languages, cultures and traditions along with global and regional brand ambassadors and woven together by the emotion of ‘Bharosa’.

While emphasising on its business practices including consumer-based initiatives and pioneering programmes such as 4-Level Product Certification, BIS hallmarking etc., Kalyan Jewellers has highlighted Trust – as the core value that the brand focuses on over the years, through the Trust Ad series. The brand has endeavoured to consistently portray the principle of trust in creative ways right from the beginning with the #MyGoldMyRight campaign to the latest #BharosaHiSabKucchHai.

Kalyan Jewellers showcases the symbolic role that jewellery plays in wedding celebrations across the country, reinforcing the tradition through the new campaign and also highlights Muhurat Bridal Collection, the hyper-local jewellery designs of the brand that are an integral part of all Indian weddings.

During the auspicious wedding Muhurat in households from North to South and East to West, the plethora of emotions has been beautifully captured in the film while highlighting the nuances and traditions of each culture along with Jaya Bachchan’s ‘Bharosa Rakho’ to Amitabh Bachchan’s heavy voiced ‘Bharosa Hi Sab Kucch Hai’.

Aiming to capture different cultures, languages, traditions and values, the film traces the journey of brides – from the day of the engagement to jewellery shopping with the family to the wedding at the mandap followed by the reception and finally the grihapravesh in her new home – each, seen through the eyes of a different bride while also highlighting that trust is the basis of relationships – everywhere!

Abiding with the strictest lockdown restrictions, the multi-starrer #TrustIsEverything film was shot with a limited cast and crew. The film was launched digitally by Kalyan’s national brand ambassador Amitabh Bachchan on social media. Now, the brand will also amplify this video on television and the company’s digital properties.

You can watch the film here.

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