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Kiara Advani Stars Inlabel Ritu Kumar Autumn Winter 2019 Campaign

MediaInfoline September 27, 2019

LABEL Ritu Kumar announces vibrant bollywood actress Kiara Advani as the face of the LABEL Ritu Kumar Autumn Winter 19 collection, as she stars in the groovy and upbeat dance campaign video adding the perfect spark to the brand’s new season collection – ‘Structured Pastoral’.

Choreographed by Ashley Lobo, performed on the beats of the retro-rock genre, the video creates a lively upbeat vibe; befitting Kiara’s young and vivacious personality.

Bringing together the contemporary glamour with the signature elements for LABEL Ritu Kumar, Kiara sports two key looks from the season in the video; a black high-neck structured dress with a laser cut-work jacket and the other, a quintessential LABEL Ritu Kumar printed tunic.

Bold yet consistent in the aesthetics that LABEL Ritu Kumar has become renowned for, ‘Structured Pastoral’ focuses on form, structure, modern fabrics and silhouettes with a fresh direction aimed at the young confident girl. The colour story of Structural Pastoral is in complete sync with the fall season; infused with brilliant shades of burnt reds, subtle metallic detailing and dominant black. A significant introduction to the LABEL Ritu Kumar Autumn Winter 2019 collection is the presence of knitwear which is highlighted by the use of a masculine twist on flirtatious shapes & styling. The short body cons enhance the collections’ feminine allure with an interfusion of the bold and captivating styling with prints, a signature element for LABEL Ritu Kumar.

Watch the LABEL Ritu Kumar Autumn Winter 19 campaign video here

The collection is available across India & internationally in Label Ritu Kumar stores & online at

Campaign Credits:

Creative director:  Amrish Kumar

Dance choreographer: Ashley Lobo and team

Stylist: Tanya Ghavri

Stylist for dancers – Karishma Sheikh

Hair & Makeup for Kiara Advani: Amit Thakur and Lekha Gupta

Hair & Makeup for dancers: FlaviaGiuliodori

Production: Sanjay Kapoor


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