Kinder Joy Looking for a New Face With #WhatsYourKidsWay Campaign
Your child could be the new face of Kinder Joy! Haven’t you heard? The iconic kids brand is looking for a new kid for their brand and for this they have launched a new consumer initiative called #WhatsYourKidsWay
The new kid selected from this will be the face of Kinder Joy shoot.
Celebrating The Kids Way
Kinder Joy, the confectionery brand of Ferrero, amongst the world’s leaders of sweet packaged products, has launched a consumer initiative – #WhatsYourKidsWay. The campaign is created to celebrate a kids’ unique way of relishing their favorite treat – Kinder Joy.
Elaborating on the digital campaign, Kinder India spokesperson said, “With Kinder Joy, we aim to encourage parents’ to recognize that special dimension of their child with a special treat, while enjoying our quality product. Kinder Joy campaigns are all about the joyous and memorable moments with children and we are confident that this initiative will resonate well with the audience.”
Watch how it unfolds on this YouTube video.
Share Your Kids Purest Moments
Keeping with the brand’s philosophy of encouraging that special side of a child, the latest campaign from Kinder Joy brand plans to capture the pure moments of delight in a kids’ day. Kids have their own innovative way of enjoying a Kinder Joy and this digital initiative aims to capture those moments at #WhatsYourKidsWay.
- Parents can participate in one easy step, by uploading an image of them along with their kids relishing Kinder Joy in their unique way on the Kinder Joy ‘Kids Taste’ microsite.
- Starting from 1st week of December, the six weeks digital campaign will attract parents’ attention through a 20 seconds and 6 seconds digital video on #WhatsYourKidsWay of enjoying Kinder Joy.
- There is an opportunity to win an iPad daily and to be the face featured in the next Kinder Joy shoot.
- The initiative will be launched across key social media platforms of YouTube, Zee5, Facebook and Instagram.