India’s leading multi-language micro-blogging platform, Koo has partnered with Ogilvy India to develop #KooKiyaKya, a Creative Communication Platform. This is Koo’s first-ever television campaign to empower and inspire people to express themselves in their mother tongue.
#KooKiyaKya was launched at the start of the T20 World Cup 2021 consisting of a series of 20-second short-format advertisements that grab viewer attention through their humour, quirks, and wit laced around the tagline #KooKiyaKya. The ads are woven around a unifying message – Ab Dil Mein Jo Bhi Ho, Koo Pe Kaho.
Said Apremeya Radhakrishna, Co-founder and CEO, Koo App, “Koo is an innovation in the world of language-based micro-blogging. We bring together people from across cultures to share thoughts on our platform in a language of their choice. This campaign is designed around an interesting insight which mirrors the need to express – in your mother tongue. It positions Koo as an inclusive platform, as a platform for self-expression which gives voice to those who have never experienced language-based social media before. With the T20 World Cup 2021 happening right now, the timing is perfect to leverage television as a key channel to put across our message, to help people connect with each other meaningfully. We are confident that this campaign will enhance our brand recall, accelerate adoption and play a truly meaningful role in Koo’s journey to make our platform an integral aspect of people’s digital lives.”
Mayank Bidawatka, Co-founder of Koo added, “Everyone has an opinion in India about something or the other. These thoughts and opinions are restricted to close or social circles and largely offline. A large part of India hasn’t been given an online public platform to express these thoughts in people’s preferred language. That’s what this campaign is about – an invitation to every Indian to start sharing their thoughts in their mother tongue and connect with millions of others on Koo in a meaningful way. The campaign depicts real-life situations and conversations. Koo has been created for India at large and we wanted to show real people in our ads instead of giving in to the wave of using celebrities to draw attention. We are very excited about taking our core proposition of language-based thought sharing with India at large. Our partners at Ogilvy India have done a brilliant job of bringing this concept to life!”
Sukesh Nayak, Chief Creative Officer, Ogilvy India added, “Our idea came from life. When talking to our friends or family in our own language we find the comfort to express ourselves the best. Our intent is to ensure whoever sees these films, should instantly think of many such incidents from their own life. And feel comfortable to express the same in their own language with a wider set of audience on Koo.”
Links to the films: