Kotak Silk salutes #MomsOnDuty this Mother’s Day
On the occasion of Mother’s Day, Kotak Silk salutes the #MomsOnDuty and their steadfast & unwavering commitment to serve those in need, amidst the ongoing coronavirus pandemic.
The campaign features two women, one is a doctor, the other runs a home tiffin service. The #MomsOnDuty campaign showcases the critical contribution during such a challenging time, caring for their own families while serving so many more.
Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, “This crisis has uncovered brave hearts all around us. Each one doing their bit to help those around them. On Mother’s Day, Kotak Silk recognizes all the passionate moms out there – they could be frontline heroes or playing a role behind the scenes. They are all warriors who are out to make a difference and we salute them.”
Watch the videos here.
Kotak Silk is a banking program exclusively for women, designed keeping in mind the banking and financial requirements of today’s women.
One of India’s leading financial services conglomerates, Kotak Mahindra Group was established in 1985. In 1996, Kotak takes a stake in Ford Credit Kotak Mahindra Ltd. for financing Ford Vehicles. In February 2003, the Group’s flagship company, Kotak Mahindra Finance Ltd. (KMFL) received a banking license from the Reserve Bank of India (RBI). The company became the first non-banking finance company in India to convert into a bank – Kotak Mahindra Bank Ltd. To cater to retail and corporate customers across urban and rural India, the bank has four units namely, Commercial Banking, Treasury, Corporate Banking, and Consumer Banking. In 2014, the company has also launched Jifi and KayPay for digital and social media. The business model of Kotak Mahindra Group premise is concentrated India, diversified financial services.
Kotak Mahindra Bank Ltd has a national footprint of 1,604 branches and 2,598 ATMs, and branches in GIFT City and DIFC (Dubai), as of March 31, 2021.