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Kunal Kapoor features in LG’s new brand film Life’s Good when we better it

Madhushree Chakrabarty December 3, 2020
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In line with LG’s philosophy and bettering the experiences of life, its new brand film titled Life’s Good when we better it featuring Kunal Kapoor. The film showcases the generation’s aspiration of achieving beyond perfection that sets new benchmarks for LG. So, LG uses smart and most advanced technology that help the generation of today to attain what they exactly desire for. The appliances of the brand are creating intelligent and smart homes that are unimaginable and bringing a cheer to the life of the consumers.

The film opens with the ad film’s protagonist, Kunal Kapoor showing many promising and young artists such as dancers, gamers, painters, who aim for doing everything beyond perfection and keep doing better than the previous. The ad also shows how the youth have always been a source of inspiration for LG’s electronic appliances and keep providing the most intelligent and greatest experiences. The ad captures all of the brand’s range of products, starting from Mobile Phone, Home Appliances, Television and Laptop.

Speaking about the new brand film, Young Lak Kim- MD LG Electronics India said, “As a consumer focused brand, LG has always strived to provide the latest technology that provides young generation and families with the most superior and enhanced experience and our new brand film reinstates our commitment to innovate and provide a better quality of life for our customers each day.”

“With this brand film, we aim to foster our connection and engage with the emerging Gen Z by touching upon the role that brands like LG play in their lives to fulfil their dreams by setting new benchmarks for themselves. We are certain that our new initiative will receive a heartening response and inspire today’s youth to be unstoppable and always strive for perfection beyond imagination.” he added.

Watch the brand film here.

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