India’s largest tech-first full-stacked D2C fresh meat and seafood brand, Licious rolls out an exciting campaign titled #FasterChef featuring actor, director, and podcaster, Kunaal Roy Kapur.
#FasterChef is an ode to good food & the great joy of sharing a meal with your friends, even when they arrive unannounced. The campaign shows Kunal treating his friends to some delectable, homemade kebabs, tikkas, and tandoori, we know that the ‘nakhare’ of meat lovers can now be met in a jiffy! This is due to the unique range of RTC products by Licious that anyone can become a #FasterChef.
Commenting on the new campaign, Simeran Bhasin, VP Brands and New Venture, Licious said, “As a brand that celebrates the love for meat, Licious is committed to making cooking & eating at home a joyous experience. Our RTC range of products provides authentic taste, without the use of any artificial additives, for the most memorable gourmet experiences in a completely hassle-free and swift manner. The latest digital campaign talks just about that.
Our consumer research also indicates how the young & the savvy are discovering the joy of a hearty home-cooked meal. Millennials are the new Gastronauts– a keen & dedicated admirer of great food & we are now engaging in active conversation with them. Men are also a large part of the Gastronaut demographics. You can see that being reflected consistently through all our communication. The new ad films are fun and engaging, which are sure to entice the young & the young-at-heart alike.”
Says Shriram Iyer – Chief Creative & Content Officer, TILT Brand Solutions who collaborated with Licious to create the films, “Licious Ready to Cook helps anyone put together a delicious platter within minutes. This very clear and solid proposition allowed us to leap to a simple idea “FasterChef”. When a bunch of friends drop in uninvited and make demands of the host Kunaal, he surprises them with his culinary skills. He produces meaty delights within 8 minutes and shocks his buddies. He then further shuts them up by coming up with the title “FasterChef” for himself. The film also places Licious RTC in a familiar urban milieu. Banter between friends laced with repartee allows for an easy and organic landing of the product message and the brand’s promise” For the love of meat”.