“Canvas, but not as you know it” is the tagline of the latest ad campaign, a testament to the innovative spirit of Ludic, the footwear-first lifestyle brand. Created in collaboration with ad agency Elvessy, this campaign introduces Ludic’s new exclusively designed, manufactured, all-home-grown canvas sneakers for both men and women. These sneakers are more than about style, they are also about a unique design and hybrid construction that elevates the experience, giving you the freedom to express your style in your way.
“Ludic is a gender-inclusive brand, and we express this through our ad campaigns. Our core message is that our sneaker designs cater to the style and comfort needs of everyone, regardless of gender or age. An add-on message here is that we are bringing back Canvas with our classic yet modern and different styles. It is the old nostalgia with a new look and a new feel.” said Ishit Jethwa, Founder, Ludic.
Ludic is a footwear-first lifestyle brand that began operations in October 2023 and has since introduced a style of sneakers, sweatshirts, t-shirts, and an edition of fragrances. ‘Core T’ t-shirts were their first ‘gender-inclusive’ line. With the canvas sneakers collection, the brand reaffirms its commitment to all genders and age demographics, focusing only on giving its consumers the well-crafted styles they want and need, inclusive of all – comfort with ease to wear them, style, design and shade variants, classic and modern looks, and much more. All of Ludic’s products are available on Ludic’s website, Amazon, and Flipkart throughout the country.
To watch Ludic’s Enhanced Canvas Sneakers campaign click here
To watch Ludic’s Core T T-shirts campaign click here
