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Madame Honours The Contribution Of Mothers In Its Latest Campaign


This Mother’s Day, the leading Women’s fashion brand Madame is honouring the contribution of mothers in every individual’s life. The bond shared by a mother and a child is showcased in this new campaign along with their everlasting impact. The video depicts the emotional, supportive and always understanding nature of a mother.

Mother’s juggle work, life and play beautifully all their lives and stylish western wear women’s fashion brand Madame understands it completely. Madame finds it admirable that moms often put others before themselves. A video thanking all the moms will soon be out on Mother’s Day, to promote this.

Akhil Jain, Executive Director, Madame, said that the purpose of this campaign is to remind ourselves of the special place mothers hold in our lives and the ways in which they make our lives easy and beautiful, sometimes unbeknownst to us. The core idea behind the launch of the campaign is to secure the customer’s trust and faith in the Madame brand, akin to the trust and faith they have in their mothers. The campaign also throws light on the everlasting emotions and their depth which only grows deeper with time and generations, just like a mother’s love.

“Madame, as a brand, has dedicated itself to the spirit of Indian women and we wanted to ensure that our campaign reflects our ideology. That is why the team spent long hours working on the concept of the campaign and the video. I would also like to make a special mention for our brand manager Harshit Ralhan who contributed to the ideation of the campaign,” says Jain.

A mother and child share an unbreakable and unique bond of love. This year, Mother’s Day will be celebrated on 9th May across the globe. Mr. Jain further stated: “The campaign appeals to our sensitivities because of the subtle interconnection made between the robust place of mothers in our lives and Madame as a trusted brand. Both are not subject to the tides of changing times. They will always be there for you. You would just have to look. The feeling of reassurance is implicit and refreshing. It comforts the heart.”

Themed after Warner Bros. Wonder Woman, Madame had launched a special Autumn-Winters collection last year to honour the indomitable spirit of women. Reflecting  its commitment towards the idea of women empowerment, the brand has been known for its unique initiative and campaigns.


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