Mamaearth face wash launched its first television commercial featuring Shilpa Shetty Kundra and conceptualized by Korra Worldwide. The TVC showcases the goodness of natural ingredients without toxins in their product. Through this TVC, Mamaearth aims at highlighting the goodness of Vitamin C present in their face wash, which is straight from the garden.
Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Marketing, Mamaearth, said, “With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe for them. Mamaearth has been striving to bring together nature’s goodness with science and create a product portfolio filled with goodness inside. Hence, the brand is fast becoming a preferred brand by millennials. We have tried to highlight this proposition in the film, and we are certain it will resonate with the millennials, and they will choose nature’s goodness with Mamaearth products.”
Commenting on this, Gaurav Nabh, CEO Korra, said: ” It’s been an absolute pleasure working with the team at Mamaearth and Shilpa Shetty Kundra who in every way embodies the brand. The film showcases Shilpa’s choices and its benefits, such as Mamaearth Vitamin C which helps restore a natural glow. With this piece of work and our upcoming projects, we are together building Mamaearth into a uniquely positioned goodness inside brand in this very cluttered personal care category. Looking forward to more great work together with Mamaearth.”
Deepak Kumar, Head of Creative Korra, said: “Mamaearth is all about goodness inside. And this goodness lies in the ingredients we choose to make our products too. While there are Vitamin C products in the market, the Mamaearth Vitamin C facewash gives a natural glow and the film featuring Shilpa Shetty Kundra had to clearly showcase that. Shilpa has never just been a brand ambassador but someone who truly believes in our brand and nature’s goodness that comes inside every product. The film showcases a day in the life of Shilpa and why she chooses glow that comes from nature’s backyard.”
Catch the TVC here.