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Manyavar and Mohey begin the wedding season with #ApnoWaliShaadi

Madhushree Chakrabarty April 26, 2021
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Manyavar and Mohey begin the wedding season with #ApnoWaliShaadi & #DulhanWaliFeeling. With the onset of the current pandemic, where there are a limited number of people, the real happiness and emotions of individuals and families are shining out more. The latest campaign of the brand is highlighting such moments with music and vocals accompanied by captivating storytelling that will strike a chord with the viewers.

There are a series of 6 television campaigns capturing six different rituals of a wedding with different emotions. These ad films show that how a small number of guests are making a wedding more special. Catch the TVCs below: Haldi, Ring Ceremony, Mehendi, Sangeet, Phoolon Ki Chaadar, and Baraat.

Ravi Modi, MD of Vedant Fashions Pvt. Ltd. said, “Manyavar and Mohey as a brand have always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.”

Speaking on the launch of the campaign, Shreyansh Baid, Founder, Shreyansh Innovations said, “Manyvar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special.”

Vaishakh Jhunjhunwala, Creative Director, Shreyansh Innovations, adds, “Weddings are today happening with limited audiences, but that’s what has made it all the more special. Because now weddings aren’t as much about attending to guests and following traditional protocols, as much it is about enjoying with your close family and friends, without any inhibitions. That’s where #ApnoWaliShaadi and #DulhanWaliFeeling step in and highlight such stories that portray weddings as more than just a function and more of a celebration.”

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