MediBuddy’s new campaign with Amitabh Bachchan promotes 10-minute video consultations with doctors

Amitabh Bachchan promoting MediBuddy's 10-minute video consultations for better healthcare access.

 

MediBuddy, India’s leading digital healthcare platform, has launched a brand campaign featuring Amitabh Bachchan to promote the convenience of online video consultations with specialist doctors in just 10 minutes.

 

Our Analysis and Commentary

MediBuddy’s Innovative Campaign with Amitabh Bachchan Paving the Way for Convenient Healthcare in India

MediBuddy has launched an innovative brand campaign that aims to revolutionize the Indian healthcare sector by integrating online video doctor consultations with specialist doctors in just 10 minutes. Mr. Amitabh Bachchan, the legendary actor, is the star of the campaign, which consists of 27 targeted brand films that highlight the convenience and accessibility of seeking expert medical attention from the comfort of one’s home, 24X7, 365 days a year.

The campaign is designed to create a top-of-mind recall for choosing online video doctor consultation, actively challenging the status quo where people make arbitrary decisions or procrastinate in seeking expert medical attention. With MediBuddy’s platform, users can make informed decisions and access quality healthcare services quickly, thereby contributing to a healthier community.

The campaign’s focus on creating a healthier India is especially timely given the current global health crisis, highlighting the importance of accessible healthcare services, such as those provided by MediBuddy. The platform’s vision to make high-quality healthcare accessible to one billion Indians is a laudable goal that aligns with the Indian government‘s Health for All initiative.

Moreover, MediBuddy’s services are available in 16 languages, making them accessible to people from diverse regions and linguistic backgrounds. With 22+ specialties, the platform caters to a wide range of medical needs, ensuring that everyone has access to quality healthcare.

In conclusion, MediBuddy’s innovative and compelling brand campaign featuring Mr. Amitabh Bachchan is an excellent step towards making healthcare accessible, convenient, and affordable for all Indians. The campaign’s message that seeking expert medical attention can be as easy and straightforward as online shopping or banking is a powerful one that challenges existing mindsets and promotes positive behavioral changes. We look forward to further innovations from MediBuddy as they continue to bridge the urban-rural healthcare divide and change the face of healthcare in India.

 

You may also like

MakeMyTrip launches new campaign with Ranveer-Alia
WATConsult & Godrej urge moms to #SuitUpToAllergy with new video campaign
Limca enters Sports Hydration category with new variant; unveils #RukkMat campaign with Neeraj Chopra
Colgate reminds us that good nutrition starts with Strong Teeth with its new campaign
#StayHomeStayFit campaign with SugarFree

Read the news here

MediBuddy’s latest brand campaign featuring Amitabh Bachchan showcases the convenience of video consultations with specialist doctors in just 10 minutes

MediBuddy, India’s leading digital healthcare platform, is constantly revolutionising the Indian healthcare sector through innovation in their core offerings of online video doctor consultations. MediBuddy’s vision is to make high-quality healthcare accessible to a billion Indians. The platform promises to deliver an online video consultation with a specialist doctor in 10 minutes, 24X7, 365 days a year.

The campaign focuses on creating a healthier India by launching a series of targeted brand films featuring Mr. Amitabh Bachchan. In today’s time, individuals are increasingly demonstrating an inclination towards adopting a health-conscious lifestyle. However, when people are unwell, they overlook the importance of seeking expert medical attention. This is due to common belief that they can self-treat or because they willingly accept unsolicited advice. MediBuddy aims to change this prevalent behaviour by making users realise that an online video consultation with an expert doctor can be availed from the convenience of their home or anywhere within 10mins.

Speaking about the campaign, Mr. Satish Kannan, Co-founder & CEO of MediBuddy, said, “It’s been our vision to make high-quality healthcare accessible to a billion Indians. We constantly invest in technology to bridge the urban and rural healthcare divide. Our platform will provide our fellow Indians with the convenience of consulting a doctor on video in 10 minutes, ensuring accessibility to expert doctors and healthcare services. This will help them make informed decisions, leading to a healthier community. We are confident that the desired message to raise awareness about the convenience and accessibility of online video doctor consultations will create a shift in existing mindset amongst people at large and enable them to make healthier choices.”

Mr. Saibal Biswas, Head of Marketing, Partnerships & PR at MediBuddy, added, “The new brand campaign is based on the fact that people usually make arbitrary decisions or procrastinate in seeking expert medical attention. It aims to create a top-of-mind recall for choosing online video doctor consultation actively challenging the accepted status quo. It emphasizes that accessing expert medical consultation can be as convenient as everyday online activities like banking, shopping, and food delivery. Mr. Bachchan’s portrayal in the ad films echoes MediBuddy’s positioning as an expert caregiver who is always there to assist users during their healthcare journey. In the ads, Mr. Bachchan pops out of the mobile phone magically in a never seen before avatar, as a buddy and a living personification of the MediBuddy app.”

MediBuddy’s services are available in 16 languages, making it accessible to people from diverse regions and linguistic backgrounds. Moreover, with 22+ specialties available, MediBuddy caters to various medical needs, making quality healthcare accessible to a billion Indians.

Campaign details:

MediBuddy’s new brand campaign comprises a total of 27 ads, which include five main ad films, feature films, and testimonials featuring Mr. Amitabh Bachchan. This impactful brand campaign has been created and strategized by the internal team at MediBuddy in collaboration with ITW Playworx. The campaign has been produced by Ten Films and directed by Shwetabh Verma. The duration of the five main ad films ranges from 45 to 60 seconds. To kickstart the campaign, it has been launched across multiple digital platforms.




Leave a Reply

Your email address will not be published. Required fields are marked *

four × 4 =