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Medimix urges consumers to switch to Medimix Natural Glycerine soap

Madhushree Chakrabarty January 20, 2021

Cholayil Private Limited’s flagship ayurvedic soap brand, Medimix has launched a new campaign where the brand is urging customers to switch to Medimix Natural Glycerine Soap from their normal soaps.

During the winters our skin tends to become rough and dry due to the changing climatic factors of dry and cold wind. The brand campaign is aimed at spreading awareness about the importance of using natural glycerin soaps during the winters for naturally smooth skin. Using normal soaps can lead to making the skin flaky with dry patches that are caused due to worsening the life of skin cells. Medimix Natural Glycerine Soap has a blend of natural moisturizer Lakshadi Oil and 100 percent Natural Glycerine which helps the skin to regain moisture and making the skin smooth.

The brand has also partnered with the top lifestyle and fashion influencers to drive the campaign. To name a few of the influencers are Niki Mehra, Aashna Malani, Kusha Kapila, and Saloni Sehra. All the influencers have shared posts and stories on their social media handles. Apart from this, the brand has been running the #MedimixSoftSkin Challenge all across its social media channels requesting people to use their Medimix Natural Glycerine Soap.

Speaking on the campaign, Ashish Ohlyan, Head of Marketing, Cholayil Pvt Ltd said, “There are a lot of brands prevalent in the market which have glycerine, but none with a combination of Natural Glycerine and Lakshadi oil! Our product helps cleanses gently keeping the skin soft and moisturized and also contains Lakshadi Oil, which helps nourish Dry and flaky skin.

He also said, “With this campaign, our call to action for the consumers to switch from their existing soap and try the Medimix Natural Glycerine soap. We hope customers will relate to the product which will further help us to gain a market share in the glycerine category.”


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