Meesho launches Humara Mission Sabse Kum Commission
India’s largest online marketplace for longtail products, Meesho launched a new campaign Humara Mission Sabse Kum Commission. The campaign is to create awareness about the ease of doing business on the platform for suppliers, where the brand charges a commission as low as 1%. Humara Mission Sabse Kum Commission campaign has been conceptualized by Wunderman Thompson.
In order to sell through the brand, suppliers are required to register on the platform and list their products, and the orders start floating in as soon as the entrepreneurs share their products on social media.
Commenting on the launch, Vidit Aatrey, Founder & CEO, Meesho, said, “At Meesho, we are aware of the struggles that small sellers go through to do business online- from listing products to handling logistics and payments. With this campaign, we intend to put forth the idea of leveraging the scope of digital to enhance MSME’s sales and help their business to grow. They are just one step away from selling online and doing business with ease without having to worry about hefty commissions.”
Harshit, General Manager & VP – Selection Growth, Meesho, said, “The intent was to communicate how easy it is to do business with Meesho. With commission as low as 1%, any small business can look at saving cost on various aspects such as shipping, logistics, payment options and use those budgets to grow their business while Meesho takes their products across the country at no added cost. Our focus is on enabling small businesses to unlock growth online and on Meesho. So far, we’ve been able to do that for 100K+ such businesses, and the goal is to take to millions of small businesses, staying true to our vision.
Nitin Goyal, Account Manager, Wunderman Thompson, said, “The brief was to highlight that suppliers can maximize their profit by selling on Meesho at a nominal commission of 1%. The platform enables doing business with ease by taking care of all aspects of selling.”
Sameet Ali Soni, Senior Creative Director, said, “Meesho as a brand strives hard towards offering the lowest commission rates to their sellers. This film establishes that proposition with a catchy creative expression and demonstrates how a Meesho adopter is at ease while doing business.”