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Meesho launches new TVC targeting social commerce entrepreneurs

Shreoshree Chakrabarty February 26, 2021
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In order to create awareness about the wide range of products available on Meesho, the brand launched a new TVC, #MyStoreMyStory, for the micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses. Meesho reflected women achieving financial independence and creating their unique identity with Meesho, in its previous TVC campaign and taking lead from there in the new TVC, the brand highlights the ease Meesho offers to the new generation of ‘social commerce’ women entrepreneurs to serve their customer’s varied demands as per their preferences.

An interesting aspect of our social circles has been showcased in the film that every other person has a specific persona. And this can be seen in their fashion statement, interests and products they like to buy. Meesho collaborated with DDB Mudra after receiving these insights and created the TVC in order to reach out to ‘social commerce’ entrepreneurs in the country. These entrepreneurs cater to the needs of customers with varied taste and preference and are constantly on the lookout to buy products according to them. Whether it is in terms of the latest in home décor, fashion and garment, accessories or others, the Meesho platform has a wide range of products to choose from, at affordable price-points.

Vidit Aatrey, Founder & CEO, Meesho said, “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group said “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”

Spread across 100 cities, Meesho today has more than 7million re-sellers (entrepreneurs) on the platform, out of which 80% of them are women from smaller towns and cities. The TVC will be running across sports, regional, infotainment, news and entertainment channels. The TVC will also air in other regional languages like Assamese, Kannad, Odiya, Telugu, Bengali, Tamil and Malyalam.

Watch the TVC here: #MyStoreMyStory​: Jitni lambi contact list, utne zyada products!

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