Micromax Further Extends its ‘Micromax Living’ campaign with LED TV featuring Bollywood superstar Anil Kapoor
Taking ahead its vision of strengthening the consumer electronic segment, Micromax Informatics, world’s leading consumer electronic player, today came up with its TVC for its LED TV segment featuring the Bollywood super star Anil Kapoor. The company recently roped in Anil Kapoor as his fan following cuts across age bracket, both nationally and internationally, an attribute that is in-sync with the trajectory that Micromax has built for itself over the past decade.
The campaign positions “Micromax Living” as a smart lifestyle proposition for Individuals who seek comfort and convenience in every aspect of life. The campaign has been launched for the range Smart Televisions with a unique TV Mirror feature that lets the consumer mirror the TV screen on his smartphone and vice-versa.
In the Micromax Smart LED TV commercial, Anil Kapoor as a gesture of punishing himself for forgetting the pet in the park, tells his wife about him sleeping on the couch, only to move to the Smart TV and watch engaging content on it. With the TV Mirror feature, he explains that he can continue watching it on his smartphone, while being in the kitchen. The idea of being able to watch whatever you want, wherever you want with ease is propelled to the consumer, highlighting the key features of the Micromax Smart LED TV.
The brand aims to capture the fancy of the consumer through these innovative aspects of the Smart LED TV, thereby enabling them to bask in the ‘Micromax Living’. The company will come up with a 360 degree campaign across Print, Digital, Outdoor and Television for its Smart LED segment.