Moj laucnhed a new brand campaign #SwipeUpWithMoj
Moj has come up with a new brand campaign #SwipeUpWithMoj to establish the brand as the ultimate entertainment destination. Moj has also collaborated with Bollywood actress Ananya Pandey and Tollywood actor Vijay Deverakonda as its brand ambassadors.
Commenting on the campaign, Ajit Varghese, Chief Commercial Officer, Moj said, “The short video landscape in India has seen a phenomenal rise, with Moj leading the league with the largest short video content library. #SwipeUpwithMoj campaign has been designed to establish Moj as the ‘cool place to hangout’, making it synonymous with short videos, providing a ‘world of fun’ at our fingertips. We are confident that this quirky new campaign will help us build deeper and newer connections with our audiences, as we aim to have predominance with a lion’s share of the internet population”
On her association with Moj, Ananya Pandey said, “As a person, I thrive on entertainment and I’m on a constant look-out for fun, on the go content that keeps me amused. With the quick ‘Swipe Up’ option on my phone, I can now get into a world of endless entertainment possibilities from anywhere, thanks to Moj. I’m also equally thrilled to be a part of Moj as a creator, I have already fallen in love with its supercool filters, and I am excited about making some cool content.”
On becoming the face for Moj, Vijay Deverakonda said, “Indians love entertainment – in all its forms be it music, dance, humor or drama. I am glad to be associated with Moj, India’s top short video platform. I love the fun, trendy, relatable, and light content on the app that peps my mood and keeps me entertained. The culture-shaping impact of short videos has inspired me to be a part of the Moj family, and it’s gonna be a lot of fun to make some cool and engaging content”
Click here to watch the TVC featuring Ananya Pandey.
Click here to watch the TVC featuring Vijay Deverakonda.