Motilal Oswal’s Latest Brand Film Shows How Experience Builds Expertise

MOFSL launches PHYGITAL to help the first time investor

Building on the ‘Think Equity. Think Motilal Oswal’s positioning of an ‘equity investing expert’; Motilal Oswal Financial Services Ltd (MOFSL) has launched a new brand campaign. The essence of the campaign is based on the premise that expertise cannot be built overnight; it needs experience. With over 35 years of equity investing experience, Motilal Oswal has been through the various contours and phases of the stock market. These experiences have helped us develop equity investing expertise for investors to profit from.

In terms of execution, the signature Motilal Oswal audio track has been used for brand recall. Another unique execution approach we leveraged was using international talent from Japan and China that were directed remotely to give the film a unique flavour. 

Speaking on the equity investing expert film, Varun Mundra (Vice President, Brand & Product Marketing) said, “Motilal Oswal as a brand has stood strong for over the last three decades, experienced market more closely, been through various contours and phases of the stock market. This experience has been the cornerstone of our equity investing experience. With this film, we wanted to show people from everyday life who have developed expertise in what they do based on years of experience.”

The campaign is released on TV, digital and social media.

Brand Name: Motilal Oswal Financial Services

Brand Team:

  • Varun Mundra, Vice President, Brand &Product Marketing
  • Adrija Das, Senior Manager
  • Prachi Hadkar, Manager
  • Shivkumar Dhanashri, Manager
  • Prachi Pitale, Assistant Manager

Consultant: Ramnik Chhabra, Founder, The Sweet Spot

Production House: Aseem Latkar & Satyajit Ganu

About Motilal Oswal Financial Services Ltd.:

Motilal Oswal Financial Services (MOFSL), is a well-diversified financial services company focused on wealth creation through knowledge. The company was founded in 1987 as a small sub-broking unit with two promoters and a peon.

Today, we are a multi-faceted financial services company with a presence in over 550 cities through 2500+ business locations; ably managed by a team of over 7000 employees. This network of business locations coupled with people across business units and a diverse range of financial expertise works synergistically to provide a host of products and services across Retail and Institutional Broking, Private Wealth Management, Investment Banking, Private Equity, Asset Management and Home Finance. All these businesses are headquartered in a single location at Motilal Oswal Tower, Mumbai to provide sharing and synergy of knowledge under one roof.

Motilal Oswal Group has been conferred with ‘Brand of The Year’ at the CNBC TV18 Indian Business Leadership Awards 2018. We have also been recognized as Great Place to Work once again by Great Place To Work® Institute – India.

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