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Mountain Dew unveils TVC starring brand ambassador Hrithik Roshan

Madhushree Chakrabarty April 12, 2021

Mountain Dew has come up with a new TVC campaign that reiterates the brand’s iconic tagline Darr Ke Aage Jeet Hai featuring the Bollywood actor and brand ambassador Hrithik Roshan. The TVC encourages the youth to overcome their fears and break free from social pressures and achieve extraordinary success with a powerful background theme “Darr Haisiyat Nahi, Himmat Dekhta Hai”. 

The film opens with Hrithik Roshan pulling up his bike near a group of professional racers. The group made fun of him on the basis of his bike as his bike will not be able to compete with the racers’ high-end bikes. The race comes to a halt due to a landslide and riders were afraid to move ahead. But then the Dew hero overcame his fears and took a sip of Mountain Dew and emerges as the winner of the race.

Speaking about his experience shooting the TVC, brand ambassador Hrithik Roshan said, “True heroes are defined by their strength and not from where they come. Mountain Dew®’s story of “Dar Haisiyat Nahi, Himmat Dekhta Hai” resonates with me strongly because it in line with my belief that it is an individual’s courage in the face of fear that makes them a real hero. I am confident that the new film will inspire the youth of India and instill them with the belief that they can overcome any challenges simply by having the confidence to face their fears head-on.”

Vineet Sharma, Category Director- Mountain Dew® & Sting®, PepsiCo India said, “With our ‘Darr Ke Aage Jeet Hai’ philosophy, Mountain Dew® has always celebrated the spirit of those who push themselves in the face of fear to achieve extraordinary results. In 2021, the brand acknowledges that real heroes are those who take challenges head-on, irrespective of what their background/status is. We are confident that the ‘Darr Haisiyat Nahi, Himmat Dekhta Hai’ narrative will strike a chord with our consumers  as it encourages consumers to overcome their fear and move ahead on the path to victory.”

Watch the latest television commercial here.


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