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Mpower launched the SunoDekhoKaho campaign this World Mental Health Month

MediaInfoline October 10, 2018

Mpower of the Aditya Birla Education Trust, a champion and pioneer of mental health in India, launched a campaign this World Mental Health Month – “SunoDekhoKaho”, which encourages people to be aware about their surroundings and speak up if they see someone in need of help. In line with this campaign, Mpower has partnered with UnErase, a community for promoting and producing spoken word poetry to launch 3 powerful videos depicting the state of mental health in India.

Issued in Public Interest, the #SunoDekhoKaho campaign draws attention to a serious concern in society presently – lack of awareness about mental health. In the video-series, each of the three videos has an artist sharing personal stories and experiences surrounding mental health concerns and the stigmas around them. The #SunoDekhoKaho campaign will be present through the month of October across social media and digital platforms like YouTube, Facebook, Twitter and Instagram. The campaign invites everyone to take the pledge to be more aware about their surroundings and assist those who need help.

Speaking on the launch of this campaign, Mrs. Neerja Birla, Founder and Chairperson, Mpower, said, “Every three seconds, someone somewhere in our country has attempted to take their own life. With every hour that passes, one student commits suicide in India. In fact, we have become the country with the highest number of suicides in the world. 25% of our adolescents are dealing with depression, 11% of them are dealing with substance abuse and addiction, and that’s just the tip of the iceberg. Children and adolescents are vulnerable as they undergo through the physical and emotional challenges of growing up, and that too in environments that are unequipped to provide support for the mental health issues that they go through. It is important to be aware and look out for the possible signs of mental health concerns, to #SunoDekhoKaho and pledge for a stigma-free society.”

(The other two UnErase videos will be released on 16th Oct & 24th Oct)


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