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MS Dhoni stars in the latest TVC of BharatMatrimony “Who Can See Me”


Focussing on empowering women to take control of their privacy and safety while searching for a life partner, BharatMatrimony, the No. 1 and Most Trusted Matrimony Service, has launched a TV commercial “Who Can See Me” featuring MS Dhoni.

The TVC “Who Can See Me” leverages BharatMatrimony’s “Who Can See Me™” feature. This industry-leading safety feature lets members control completely, who can see their profile and contact them. Including KeralaMatrimony, MarathiMatrimony, TeluguMatrimony, PunjabiMatrimony, TamilMatrimony and BengaliMatrimony, the feature has been rolled out across the 17 language domains.

Talking about the constant focus on member safety, Murugavel Janakiraman, Founder and CEO –, explained, “Member safety, security and privacy have always been a priority for BharatMatrimony. We have innovated many world-class features to create a safe and secure platform for women. When it comes to women’s safety, we are as caring as family.”

Talking about the #AsCaringAsFamily campaign, of which the current TVC is a part, Arjun Bhatia, Chief Marketing Officer – said, “Over two decades, BharatMatrimony has been constantly breaking new ground and empowering women to take charge of the search for a life partner. We firmly believe in complete safety and privacy for women when it comes to searching for a perfect match. Insight for the new “Who Can See Me” safety feature came from our deep understanding of this category and constant interaction with our members. Besides, BharatMatrimony offers lakhs of 100% ID-verified profiles. It has always been BharatMatrimony’s endeavour to treat members as part of our family by understanding changing customer expectations and aspirations and caringly create features to empower them towards a safe and secure search for a life partner.”

Iconic sportsman MS Dhoni said, “Over the last 21 years, BharatMatrimony has pioneered many safety features for women. Its latest “Who Can See Me” feature gives women the control to choose who can see their profile and contact them, and therefore helps them safely navigate the search for a life partner. I’m happy to be part of this “Who Can See Me” TV commercial.”

Commenting on the launch of the campaign, Arun Iyer of Spring Marketing Capital which conceptualised the TVC says, “The epitome of care, concern and safety, is always the family. So, when BharatMatrimony ventured into new features as part of their initiative for women on the platform, ‘As Caring As Family’ was the perfect thought and expression for the campaign. Being a family man himself, and the brand ambassador for BharatMatrimony, Dhoni’s presence, has added the required vibrancy to the campaign.”

A 360-degree marketing campaign will soon be launched featuring the ad to target singles of marriageable age across TV and digital.

Watch the film here.

Strategy & Creative Agency: Spring Marketing Capital





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