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NDTV and DHFL Pramerica ‘Behtar India’ hosts students’ conclave

MediaInfoline August 4, 2017

NDTV and DHFL Pramerica Life Insurance Co. Ltd. launched the Behtar India campaign to work towards a better future for India earlier this year. The core thought of the campaign is to mobilise students, ordinary citizens and corporates to join a nationwide movement that focuses on three main pillars of the campaign – Health, Hygiene and Environment.

As part of the campaign, the Behtar India Students’ Conclave was held at Modern School, Vasant Vihar, New Delhi with Campaign Ambassador Sushant Singh Rajput today. The Conclave highlighted issues that needed urgent attention and discussed how students can help bring the right difference in the mindset of people regarding Swasthya, Swachhta and Vataavaran.

The Conclave also saw active participation from Bittu Sehgal, Environmental Activist; Neha Kirpal, Founder at India Art Fair; Dipa Karmakar, Gymnast; Malavath Poorna, the youngest girl to climb Mount Everest; Abhiraj Bhal, CEO Urban Clap; Priya Dutt MP, Congress member; Shazia Ilmi, BJP member; Atishree Marlena, AAP member; Kalikesh Singh Deo MP, Biju Janata Dal member; Nitesh Kadyan, Co-Founder Graviky Labs; Kristen Kagestu, Founder Saathi Pads; Akshat Mittal, Founder – and Ritwika Bhattacharya, Founder/CEO – Swaniti Initiative.

Speaking at the event, Sushant Singh Rajput, Campaign Ambassador said, “It is an honour to be a part of a campaign of this magnitude. I truly believe that students are the future of our country and they’re going to be the key factor in making a Behtar India. I urge all our young citizens to actively partake and join us in this nationwide movement to ensure everyone has a right to proper health, hygiene and environment through this campaign.”

Speaking at the event, Vikram Chandra, Consulting Editor, NDTV said, “Behtar India campaign is aimed at encouraging young citizens to empower and motivate others to actively build healthier, more hygienic and environment friendly world. We are very happy with the kind of response we have received and hope more kids are motivated to partake towards the betterment of our country.”

Speaking at the event, Mr. Anoop Pabby, MD & CEO, DHFL Pramerica Life Insurance Company Ltd said “Behtar India is a close to our heart Community Engagement Initiative. I would like to congratulate the schools & students for their exceptional zeal & energy in supporting this program. This Conclave is a celebration of what we have achieved so far but we can’t afford to be complacent because there is still a lot that needs to be done on our journey towards a Behtar India”.

Developed as a path-breaking 360° campaign, Behtar India allows citizens, school children and corporates, to supplement each other’s efforts to drive awareness and initiate tangible progressive actions towards building a better India.


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