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Nestlé Milkybar and Milkybar Moosha will carry promises of goodness

Madhushree Chakrabarty January 14, 2021

Nestlé Milkybar introduced a new campaign, Promises of Goodness using Personalised Augmented Reality technology over selected packs. The campaign is focused on partnering with the parents to impart and encourage children to learn good moral values and habits in a playful and innovative manner. 

The leading FMCG brand of the world, through its sub-brand, Nestlé Milkybar, and Milkybar Moosha will carry various Promises of Goodness such as Help More, Learn More, Plant More Trees, Recycle More, etc. The children can watch the promises coming to life in a short Augmented Reality video on their parents’ mobile phones, after scanning these packs. The videos can be made more personalized by providing the name of the child to make it more effective and personal for children.

Speaking on the initiative, Mr. Nikhil Chand, Director – Foods and Confectionery, Nestlé India, said, “Nestlé Milkybar, with its range of Yummy, creamy treats with the goodness of Milk 1st recipe, has always been a partner to mothers in their journey to impart learning through playful fun while enjoying a ‘good for you’ delicious treat. The Promise campaign is an effort to partner with parents and encourage children to make promises of goodness to begin the new year on a good note. What makes this campaign unique is the usage of Augmented Reality technology with the added personalization, aimed at making the child’s experience more exciting and engaging and to act as a trigger for their imagination to learn values of goodness in a fun and playful manner. We are confident that children across India will make promises of goodness and imagine a better world in this new year.

The promise packs of Nestlé Milkybar and Milkybar Moosha will be available in all retail stores all across the country.

The link to the television commercial is here.


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