Neurobion Forte, India’s leading B-Vitamin brand, has launched the ‘Ab Feel Karega India’ campaign to raise awareness about nerve health and B-Vitamin deficiency. The campaign film highlights the daily struggles of a person suffering from nerve damage and aims to empower the audience with knowledge about early symptoms and timely diagnosis.

“Ab Feel Karega India”: Neurobion Forte’s Impactful Initiative to Promote Nerve Health

The launch of Neurobion Forte’s new campaign film, “Ab Feel Karega India”, marks a significant step in raising awareness about nerve health and B-Vitamin deficiency in the country. As India’s leading B-Vitamin brand, Neurobion Forte continues to prioritize the well-being of its consumers by highlighting the importance of early detection and management of nerve damage.

The campaign film, skillfully conceptualized by Flirting Vision, tells the touching story of a father who experiences the debilitating symptoms of nerve damage, causing him to miss out on precious family moments. By vividly portraying the typical signs of B-Vitamin deficiency such as tingling, numbness, and burning sensations in the hands and feet, the film offers a relatable narrative that resonates with viewers. It brings to light the challenges faced by individuals living with these symptoms, ultimately emphasizing the significance of timely diagnosis and intervention.

Vijay Kumar Pampana, Marketing Director of P&G Health India, expressed his enthusiasm for the campaign, emphasizing Neurobion’s dedication to empowering consumers with knowledge about nerve health. He rightly points out that symptoms of B-Vitamin deficiency are often overlooked, preventing individuals from fully enjoying the simple pleasures of life. By using local vernacular terms that people commonly associate with nerve damage, the campaign reinforces the relatability of these symptoms, urging individuals to take them seriously and seek appropriate medical attention. Neurobion’s “Ab Feel Karega India” campaign serves as a powerful reminder of the vital role that timely diagnosis plays in preventing further complications and enhancing overall quality of life.

The creative direction behind the campaign film, led by Mrs. Benaifer Mallik, Creative Director of Flirting Vision, successfully captures the viewer’s attention by focusing on compelling storytelling. The aim is to create an emotional connection that can positively impact millions of Indians dealing with nerve damage. By utilizing storytelling as a vehicle for change, this campaign sets itself apart, providing a unique and engaging experience for viewers.

In addition to the thought-provoking film, P&G Health is organizing various digital and on-ground activities to further raise awareness and engage the public. These initiatives include nerve health screening camps, nukkad nataks (street plays), interactive product demonstrations, and webinars. By combining these efforts, Neurobion Forte is demonstrating its commitment to making a lasting impact on the well-being of individuals across India.

The launch of “Ab Feel Karega India” signifies a positive shift in the realm of nerve health awareness, as it highlights the importance of early intervention, thereby allowing individuals to regain control over their lives. Neurobion Forte’s campaign not only educates and informs, but also encourages a proactive approach towards nerve health, ensuring that individuals can experience the joy and delight of daily life without limitations.

Overall, Neurobion Forte’s initiative to promote nerve health through its “Ab Feel Karega India” campaign is a commendable effort that showcases the brand’s commitment to the well-being of its consumers. By advocating for timely diagnosis and raising awareness about B-Vitamin deficiency, the campaign encourages individuals to prioritize their nerve health and actively address any symptoms they may experience. Through meaningful storytelling and engaging activities, Neurobion Forte is making a positive impact on the lives of millions of Indians, empowering them to live life to the fullest.

Neurobion Forte Launches the ‘Ab Feel Karega India’ Campaign to continue raising awareness on Nerve Health

Neurobion Forte, India’s No. 1 Doctor recommended B-Vitamin brand in India, today, launched its new campaign film ‘Ab Feel Karega India’ to continue its efforts on raising awareness around Nerve Health and B-Vitamin deficiency. Launched with the intent to spread awareness around the importance of identifying the early signs of nerve damage, the campaign effectively highlights what a person suffering from nerve damage goes through daily.

The campaign film has been conceptualized by Flirting Vision and narrates the story of a father who misses out on the critical moments of family life because of the symptoms that he experiences owing to nerve damage. Symptoms of B Vitamin deficiency like tingling & numbness in hands & feet, and burning sensation in hands & feet, among others often pull us back from feeling small moments of joy and satisfaction. To build further resonance with the audience and empower them with the right knowledge, the campaign film creatively fuses relatable verbatims that are commonly used by individuals to describe the symptoms associated with nerve damage.

Vijay Kumar Pampana, Marketing Director, P&G Health India said, “We are thrilled to launch the ‘Ab Feel Karega India’ campaign under our flagship brand – Neurobion. As a leading nerve care brand, it is our continuous endeavor to empower consumers to recognize the early symptoms of nerve damage and take the necessary actions to mitigate the effects. Symptoms of B Vitamin deficiency like tingling, numbness, and burning sensations in the hands & feet are often ignored by people and restrict them to enjoy the small moments of joy in their daily life. With this campaign, we have tried to use local verbatims to make these symptoms more relatable, reinforcing how timely diagnosis is important. Through campaigns like ‘Ab Feel Karega India’, we will continue to nudge the masses to take the symptoms of nerve damage seriously and not let them restrict the moments of joy and delight in their life.”

Commenting on the campaign film, Mrs. Benaifer Mallik, Creative Director, Flirting Vision shared, “Ab Feel Karega India is a very powerful campaign idea and through the film we aimed to deliver the creative energy via compelling storytelling to enhance the senses of the viewer. Our team worked to shape a campaign narrative that we believe can form a one-on-one relationship with the consumer and positively impact the lives of millions of Indians.”

As a part of ongoing efforts of raising awareness on Nerve Health, P&G Health is also hosting a slew of other digital and on-ground activities such as nerve health screening camps, nukkad nataks, interactive product demos, and webinars.

The campaign film can be viewed here – https://youtu.be/Z-MgWmIZDE8