launches first-ever brand campaign to promote its multilingual sites

News18 campaign has launched their first-ever brand campaign, that highlights their motto of offering a comprehensive perspective, that goes beyond the mainstream coverage prevalent in the current media landscape. The new brand campaign reaffirms’s leadership position towards providing extensive and authentic wide-spread news reporting across the length and breadth of the country. Bringing forth the brand’s new proposition – #GetCloserToTheNews, has always endeavored to become the one-stop news destination for the on-the-go audience.

Conceptualized by Fisheye Creative Solutions Pvt. Ltd, the campaign showcases the experiential realm’s readers are immersed into. Using’s established credentials, this quartet of brand films, that cover politics, cricket, and the army, highlights the network’s exhaustive line of reportage that offers news across 12 languages. The digital news publication stands out with its in-depth coverage and vast on-ground presence that offers the reader a front row seat/bird’s eye view to all that is happening in real time.

Commenting on the campaign, Ranadeep Chakravarty, Head of Marketing,, said, “In very little time, has risen to give some serious competition to other legacy publishers in the digital news space. Therefore it’s only fair to make some noise now. With this campaign, our very first, we aim to reinforce the brand’s persona and entice readers to explore a world of immersive journalism. We hope our readers will continue to support our efforts, as we continue to innovate and bring our consumers closer to the news giving them an experience like no other!

On the launch of the campaign, Orko Basu, Creative Head, Fisheye Creative, said, “In an age where most people are content to simply skim through the headlines (if at all they read any news), we wanted to showcase the thrill of the immersive experience that offers to readers with its in-depth, on-ground coverage.”

Watch the films here:

#GetCloserToTheNews with | Politics

#GetCloserToTheNews. with | Army

Creative Credits:

Creative Agency: Fisheye Creative Solutions Pvt. Ltd.

CEO and Strategy Head: Dave Banerjee

National Creative Director: Orko Basu

General Manager, Mumbai: Suresh Manian

Creative Team: Praveen Balachander, Naveen S, Arjun PH

Account Management: Vishal Wadhwani, Aakruti Thimraj

Production House: JVD Films

Director: Parikshit Vaidya

Producer: Dimple Kundalia Dugar


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