No shutdown for DishTV while #DeshRechargeHoRahaHai
DishTV has launched a new campaign focused on lifting the spirit of people as they safe but confined at home amid the biggest ever lockdown the world has seen. The campaign, which is aired on TV channels and social media platforms using the hashtag #DeshRechargeHoRahaHai, is an attempt to bring out the bigger, positive aspect of the lockdown which is about ‘Recharging the nation for a better tomorrow’. Every family is fighting Corona and working for the betterment of the country by staying indoors. The campaign is designed and executed by Enormous Brands- the creative agency of Dish TV. The film has been conceived and executed entirely working from home!
The campaign #DeshRechargeHoRahaHai in the form of a video captures empty roads and popular public places. It showcases a new perspective that while it is being called a ‘lockdown’, the country is actually recharging and rejuvenating for a better tomorrow.
Commenting on the campaign and new customer initiative, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “People have shown exemplary resolve and spirit to follow the lockdown, by practicing self-isolation and social distancing to defeat Coronavirus. These are the testing times and we believe that the nation will emerge stronger and victorious. #DeshRechargeHoRahaHai campaign, is our tribute to our countrymen and applauds how people are enabling the nation to welcome a better tomorrow. To encourage people to stay indoors, Pay Later facility is our contribution to relieve their stress of stepping out to recharge. Stay home, stay safe.”
“These are unprecedented times for everyone everywhere in the country. What has also been exceptional in times like these, is how the nation came together like never before to fight a common cause. A fight not for oneself alone but for each other. When DishTV decided to throw their weight behind this common cause, for us the idea was in encouraging the good fight. Showing it to be a fight of optimism, which it indeed is. Telling people that the good fight today is for a better day to be and we’re with everyone every step of the way.” Ashish Khazanchi – Managing Partner & Founder, EnormousBrands.
‘Pay Later’ facility would be available without fees for all DishTV customers till further notice on nationwide lockdown.