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Norton™ 360 launches its first communication campaign in India

Shreoshree Chakrabarty October 23, 2020

In support of Norton 360, NortonLifeLock launched its first communications campaign in India earlier this month. NortonLifeLock focuses on helping consumers to save their data which they store on their devices or send via WiFi by creating an awareness through this campaign.

The communication rotates around the fact that our data is extremely vulnerable in today’s world with ‘prying eyes’ on the prowl to steal it.

Hackers are ready with their prying skills to see what we send over WiFi or peek into our devices and steal personal and financial details. Including a VPN for online privacy, device security with anti-virus, password manager and more, Norton 360 gives the users multiple layers of protection with this B2C offering.

To create an engaging consumer experience, this desegregated campaign goes beyond traditional duties, spanning TV, OTT, Radio and Digital. An integrated team from Havas Creative and Havas Media in India leads this account, while Havas Edge leads it globally.

Janet Shi, Director, APJ Digital & Advertising, adds “NortonLifelock is the world’s largest dedicated cyber security company, and with this new integrated media campaign, we aim to bring our award- winning protection to even more Indian consumers and households, to keep you safe from the ever increasing and sophisticated cyber threats putting your privacy at risk. Our partnership with Havas India is an extension of our long-standing partnership with Havas Edge in the US, and we look forward to a rewarding journey ahead as we look to further grow our India business.”

Manas Lahiri, Managing Partner- North, Havas Gurgaon said “A global leader in Internet security products, NortonLifeLock wanted to solidify their position in India through their multiple offerings. Havas, as their global partner, was chosen to execute this integrated campaign both from a media and creative perspective in India. The film narrates the importance of online security especially in the current situation where there has been a rise in cybercrimes.”

You can watch the TVC here.


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