With Christmas comes the season of gifting and sharing love. It is that time of the year which we all wait for eagerly and look forward to spending the festival with loved ones. As this year’s celebrations begin, Nutella is all set to spread love and make the Christmas celebrations perfect with #NutellaWithLove campaign.
With the aim to bring cheer to the celebration, Nutella is actively engaging with consumers across India through digital and on-ground activations. The campaign focuses on adding personalization and encouraging Nutella fans to Craft.Share.Surprise. their loved ones this Christmas with customized Nutella jars. Nutella fans must follow four simple steps to make their own personalized Nutella wishes on the website:
- Choose your Nutella wishes format between a customized Nutella label, and animated GIF or a card to make your Nutella Christmas wishes
- Customize your wishes selecting the perfect Christmas background pattern
- Followed by, choosing the favourite colour, red, green or white
- And lastly, add a personal touch choosing your own personalized wishes for your loved ones. Print the label, stick it on your Nutella jar or download the wishes greeting card or simply download a virtual personalized wishes jar in GIF file and spread the love
Adding extra sparkle to the celebrations this year, the brand unveils Ranveer Singh as the Secret Santa, whose Nutella love is no secret to anyone.
The brand is providing a platform for all Nutella fans to get their personalized wishes Nutella jars and Christmas hamper through an exciting digital contest. Simply visit nutella.com, create a Nutella recipe and, share it on Facebook or Instagram using #NutellaWithLove, 25 most liked entries will win a Nutella Hamper and another 50 most loved entries will win their own personalized wishes Nutella jars. So, get baking and get ready for a tasty Christmas!
Along with the personalization consumer engagement, the brand is creating unique experiences for Nutella fans, providing them with an opportunity to have access to new limited period collectable Christmas packs available in 350g variant with a QR code which redirects them to discover all the Nutella special contents – DIY, Nutella recipes, up-cycling tutorials by just scanning the QR code on the jar. Celebrating the festival with friends and family, Nutella fans can choose their favourite Christmas recipe with Nutella, bake it with love and share it with their loved ones, savouring the taste of the world’s favourite hazelnut spread.
Additionally, festive in-store visibility of Nutella Christmas jars, shopper activations, digital and social media engagement are being extensively leveraged by the brand.
Speaking about the campaign, Zoher Kapuswala, Brand Head- Nutella India said, “Nutella is one of the most loved brands by consumers worldwide as well as in India. The campaign #NutellaWithLove intends to inspire Nutella fans to create and share their personalized Nutella Christmas wishes with friends and family, making the celebrations perfect. We as a brand believes in encouraging Nutella fans to continue sharing their love for Nutella in different ways and forms and this campaign enables us to provide a unique Nutella experience to our consumers.”
To increase consumer participation, the brand also engaged with influencers on social media handles, started the campaign with a teaser along with a personalized note from Secret Santa wishing them Christmas.
#NutellaWithLove is an integrated campaign that is being leveraged across platforms, including digital, social media channels and on-ground activations.