Ogilvy Mumbai’s Campaign for Asian Paints -Safe Painting
In the new normal, every business is finding new ways to minimize the effect of any disruption to their stakeholders. And category leader Asian Paints is setting a precedence with their newly launched Safe Painting Service. This service promises great looking walls while ensuring safety for their painters and the house owners.
Through this offering, Asian Paints handles painting of sites in a thoroughly safe manner while maintaining all sanitisation and hygiene precautions. Painters come equipped with safety gadgets like coveralls, masks, gloves, safety goggles, sanitisers etc. Sanitisation of the painting site happens at regular intervals. Regular temperature checks are conducted to track the health of the painters. Painting is done with mechanised tools to ensure great finish while maintaining the social distancing norms. At every stage, Asian Paints ensures the wellbeing of the painting staff and the residents of the house, and maintains cleanliness of the site.
The campaign along with the TVC, will use ideas across digital and social media platforms to land the message, painting with Asian Paints Safe Painting Services is totally safe.
Speaking about this campaign, Amit Syngle, MD and CEO, Asian Paints Limited, said, “In line with being a Responsible & Caring Brand we are looking at strengthening the Asian paints Service Brand. We are proactively looking at providing assurance to our customers by supplementing the Asian Paints Painting service with Safety and Hygiene protocol. The Asian Paints Safe Painting campaign brings alive the commitment of the brand to offer not only a very safe painting environment but also a hassle free, faster and professional painting experience. The customers can now experience joy & happiness, reimagine their beautiful home without any risk, and with complete peace of mind.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “This campaign builds on the insight, how we are always curious to know what’s happening in our neighbour’s home. Building on this, it tells a funny story to reassure not just the home owner but his nosy neighbour too about our safe painting services.”
Client: Asian Paints
Agency: Ogilvy Mumbai
Ogilvy Creative: Sukesh Nayak, Prasad Kulkarni
Office Leader: Ogilvy India (West): VR Rajesh
Ogilvy Account Management: Manish Tilwani, Amrita Basu, Sarvesh Belekar
Ogilvy Planning: Prem Narayan, Samhita Chaudhuri, Dhara Pujara
Production House: Corcoise Films
Director: Prasoon Pandey