Ogilvy Bangalore tells a heartfelt tale of a boy and his bond with Amma, this Mothers’ Day. Mothers’ Day campaigns over the years have explored almost every facet of a mother-child relationship.
Team Ogilvy delved deep into their lives keeping it heartfelt and relatable.
An extension of the ‘Celebrating the mom in each one of us’ platform, this year’s film is a slice of a lot of our lives, away from home and mom. It’s an ode to all the moms away from home who fill our lives with their love and warmth.
Nilay Moonje, Group Creative Director, Ogilvy Bangalore: “This film is a celebration of the mom-like figures in our lives. It is in continuation of the wider Mom’s Magic brand platform. All those who have stayed away from home during the college years, will connect with this simple but beautiful story.”
Made straight from the heart, team Ogilvy hopes that it touches as many hearts as possible. Commercials for the brand in the past have focused on delightful moments between mother figure and child. Be it Teacher’s Day film or even last year’s Mother’s Day film. The previous too were on Teacher’s Day – [Watch here] & last Mother’s Day [Watch here].
Paritosh Wali, Chief Operating Officer (COO), Biscuits, Confectionery & Gums: “Sunfeast Mom’s Magic is all about bringing alive the unsaid love and warmth from moms and mom-like figures around us. This video is a 3rd in the series on the overarching brand thought of, “celebrating the mom in each one of us”. A slice of life film, I am sure that the viewers will be able to relate to it.”
Film Link: here
CREDITS:
Client’s name: Atul Pujar, Chirag Bhutani
Agency: Ogilvy
Vice Chairman India and CCO South and S.E. Asia: Sonal Dabral
Chief Creative Officer, Ogilvy South: Mahesh Gharat
Creative Team: Nilay Moonje, Souvik Banerjee
Managing Partner & Head of Advertising, South: Tithi Ghosh
Account Management Team: Rajnandini Ghosh, Sushma Jayaram
Planning: Anirban Roy, Shambhavi Ramanathan
Production House: Full Circle Films
Director: Gautam Vaze
