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Omnigel’s #JaddSeDardKoMitaye TVC Tackles Pain Relief Misconceptions

MediaInfoline January 21, 2021

India’s no.1 pain recovery gel – Omnigel from Cipla Health Ltd. has launched a series of short 20 seconds television commercial films to reinstate its product benefits- providing speedy recovery whilst working on the root cause of the pain.

The TVC laced with a sense of humour entails a slice-of-life communication that refreshingly narrates the importance of opting for the right product to get recovery from any kind of muscle/joint pain.

Commenting on the new TV commercial, Mr. Shivam Puri, CEO, Cipla Health said, “Being true to the core of the brand, Omnigel’s latest TVC takes a refreshing route to showcase the product benefits that have been scientifically proven and intends to educate the consumer without intimidating them. We have taken the humorous route to connect with our consumers through real-life scenarios and help them make the transition towards focussing on eliminating the root cause of pain than availing surface level temporary relief measures. It is important to shift the mindset from ‘plain’ relief to pain recovery to spring back in action.  Further on, we are grateful to our consumers who have bestowed their trust in Omnigel all these years making it India’s no1 pain recovery gel.”

This advertisement was created by Brand David Communications Pvt Ltd and will be aired in 8 Indian languages across TV channels as well as digital platforms in short 20 second versions.

Watch the ad films on YouTube.

Showcasing Long Term Pain Relief Solutions

It is widely observed that due to busy schedules consumers generally opt for quick pain-relief solutions that essentially only provide temporary relief by suppressing the pain, causing harm in the long run. Instead, it is recommended to use topical treatment containing Diclofenac which is one of the most widely used pain-relieving and anti-inflammatory formulas that works by reducing the root cause of the pain- swelling, and inflammation, thus relieving the pain.

The series of Omnigel’s short films are tongue-in-cheek narrations at a medical store, depicting how consumers casually ask for over-the-counter medicines for quick neck or back pain-relief oblivious to their own bodily requirements. 

  • The communication focuses on driving differentiation for the brand by establishing Diclofenac formulation as superior to any other ordinary pain care solutions consumers come across in their day-to-day life. 
  • All of the films conclude with a similar tonality reiterating the importance of tackling the root cause of pain ‘Jadd Se Dard Ko mitaye’ thereby establishing the brand’s credentials as India’s no.1 pain recovery gel.
  •  Available as both- gel and pain relief spray, Omnigel takes care of joint pain, inflammation, swelling, stiffness, and can be used for any kind of musculoskeletal pain associated with osteoarthritis, rheumatoid arthritis, cervical spondylosis, frozen shoulder, back pain, neck pain and even injuries for sportsmen.

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