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Sandeep Shah, VP & Client Servicing Director, Wunderman Thompson Bangalore

This Eid, Max talks about inclusivity through its new commercial.

This is brought alive through a heart-warming story emphasizing the need for celebrating together, despite our outward differences. Through their new Eid commercial, Max urges people to open up not just their doors but also their hearts. So Iss Eid, Dil aur darwaze khule rakhe!

Pallavi Pandey, Head of Brand Communication at MAX Fashion said, “Ramadan is all about learning generosity and spreading happiness. Staying true to the nature of this festival we have crafted a film that narrates the very core of this festival, togetherness and spreading happiness. Festivals of today celebrate togetherness and helps in building communities. Hence this Eid Dil aur Darwaza khule rakhe”.

“Max Fashion is and will always remain a brand for everyone. From kids to youth to families. Just like how every festival is celebrated in India. But this somehow this doesn’t apply for Eid. Hence, we took the stand to change mindsets and make Eid a festival of togetherness irrespective of religion/caste.” said Sandeep Shah – VP and Client Servicing Director, Wunderman Thompson Bangalore.

“It was a great opportunity to work on a campaign that is all about togetherness and celebration. Something that brings together every Indian.” added Jayan Narayanan, AVP and Sr. Creative Director and Deepak Manohar, Creative Director, Wunderman Thompson, Bangalore. 

Watch the video: here

CREDITS:

Brand: Landmark Group

Product: Max Fashion

Creative Agency: Wunderman Thompson, Bangalore

Head of Agency: Kundan Joshee

National Creative Director: Priya Shivakumar

Creative Director: Deepak Manohar, Jayan Narayanan

VP Account Management : Sandeep Shah

Account Director: Raka Chatterjee

Sr Account Exec: Nivedita Prabhu

Production House: Fat Free Production

Producer: Rathi Rajkumar, Rohit Reddy

Director: Siva Romero Iyer




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