Oppo launches a new digital campaign with Taproot Dentsu for its F-series range

Taproot Dentsu & Oppo launch fresh digital campaign with Varun Dhawan

Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India, has launched a new digital campaign for the Oppo F-series smartphone.

The campaign, ‘What’s up with Varun?’, introduces the F19s, Oppo’s 4th model under the F19 series. The phone comes in a special edition colour (gold), to mark the festive season ahead. The highlight feature of the phone is the 33W flash charge with a 5000mAh battery that makes the phone charge faster and lasts longer than any other competitor.

The film shows how this fast charging speed inspires users to lead a fast life. It features famous Bollywood actor, Varun Dhawan, also the brand ambassador for the F19. Youthful and whacky, the pre-buzz films were all about Varun’s new, superfast living. To tease the viewer, Varun also changed his name on his social media handles to ‘Vroom Dhawan’. Viewers were rife with speculation about this.

Further, the main digital video resolves this suspense and reveals what inspired Varun Dhawan to become the fast ‘Vroom’. The film opens with the charger being switched on and then Varun taking us through the possibilities that one may have considered in guessing what’s up with him. We see Varun in multiple roles, trying to guess at what he may be the ‘fastest’ at. Finally, he reveals the 33w Flash charge as his ‘Vroom’ and the special edition Gold colour of Oppo F19s.

Link to the film: https://youtu.be/63Va0jxEf-c

Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon said, “When you are creating work for the digital medium, you can do so much more than just a video. When we asked Varun to change his Instagram handle to Vroom Dhawan, he readily agreed. And then a whole lot of madness unleashed with the teaser video and the main reveal video where he donned so many roles with utmost seriousness. Oppo is a fun brand and we are happy to constantly do some whacked out stuff.”

Credits:

Campaign elements:  Digital

Client: OPPO Mobiles India Pvt Ltd

Creative Agency: Taproot Dentsu

Office Head: Abhinav Kaushik

Creative Head: Titus Upputuru

Creative Team: Titus Upputuru, Utsav Chaudhary

Account Management: Payal Dhawan

Planning team: Rabia Khandelwal

Films: Kriti Khandelwal

Director (of the film): Piyush Ragani

Producer: Ruchi Shah

Production House: Like Minded people LLP

Music : Sameeruddin

Video  details

Working title of film: #WHAT’SUPWITH VARUN

Duration:  30sec

Campaign breaks as of:

Exposure (mediums used): Digital

 




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