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OPPO’s Realme 1 #Stayreal Campaign Takes Competition Head On

MediaInfoline June 8, 2018

RealMe, the e-commerce sub-brand of smartphone giant OPPO, has been pitted as one of the most sought after phones in the mid-range segment ever since its recent launch. Since inception, the brand has always been aggressive in its approach, beit the price-performance ratio, marketing or the tonality of its campaigns. Infact, the brand’s latest campaign #StayReal continues the media battle against competition’s #RealYou with its tongue in cheek approach.

The#StayReaI campaign’s catchy slogans clearly put forward the RealMe 1’s strengths and taps into competition’s weakness like pixelated screens, outdate designs and processors. It highlights Realme 1’s 6.0”FHD+Full screen,World’s first 12nm AI CPU MediaTek Helio P60 together with AI Shot Technology that enhances the processing speed, improves performance by 50% and offers up to 25% power efficiency. It also proudly showcases its unique and attractiveDiamond Black design, inspired by Sapphire, emphasizing on the brand’s style quotient as opposed to the outdated designs present in the market.

#StayReal not only engages its customers with its catchy creatives but also showcases RealMe1’s superiority in terms of competition.

Here’s a quick look at the campaign:
Facebook Link: here
Twitter Link: here


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