Axis Mutual Fund, one of the leading asset management companies, has launched a unique campaign – The Cookie Jar Experiment, to create awareness amongst the customers’ that while they are planning their transition to a ...
Pass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its first TV commercial. Pulse Candy, with a tangy twist, makes it standout! ...
Goibibo today announced the launch of its summer campaign and introduces its first ever celebrity brand ambassador, Bollywood star, DeepikaPadukone. The campaign highlights Goibibo’s travel social network- ‘GoContacts’. The new campaign uses the element of ...
As an active proponent of cricket, MRF Tyres has always rallied behind the team and its players in pushing the cause of the sport in India. Whether the ICC Cricket World Cup 2015 where it ...
In its continuous endeavour to promote self-regulation and to strengthen self-discipline among creators of advertising, ASCI’s (The Advertising Standards Council of India) e-Learning program (http://learning.ascionline.org/) for advertisers and communication professionals has gained strong momentum amongst ...
Vicks, a brand synonymous with care globally, has launched a heartwarming new campaign ‘Touch of Care’. It reasserts the importance of care while challenging and seeking to redefine what family is in contemporary society. The ...
Come to Sweden. Take in the sights and enjoy the sounds. But, do you qualify? That’s right, Visit Sweden, the official tourism board has given an open invitation to all Indians via a contest to come ...
In December 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 95 out of 125 advertisements. Out of 95 advertisements against which complaints were upheld, 58 belonged to the Healthcare category, 10 in the Food & ...
Hotstar, India’s leading video-on-demand platform today launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming ...
Tetra Pak, the world’s leading packaging and processing solutions provider, today launched a digital film ‘Safe for Sure’ to educate consumers about the technology behind a carton of milk that makes the milk safe for ...
