In its continuous endeavour to strengthen the professional and ethical standards in the advertising industry and ensure responsible advertising and thereby protect the interests of the consumers, The Advertising Standards Council of India (ASCI) has ...
Axis Mutual Fund, one of the leading asset management companies,came up with a unique initiative on the eve of Mother’s Day – to make another Mother’s Day. A day prior to Mother’s Day, Axis MF ...
We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? ...
Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the ...
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa – India’s No. 1 selling 2wheeler brand. Developed by Dentsu One, a ...
Waiting for a bus is a tough task in Delhi’s heat. The national capital this year has seen temperatures soaring to a maximum of 44+ degrees. Heatwaves in the country have really become a cause ...
Taking ahead its vision of strengthening the consumer electronic segment, Micromax Informatics, world’s leading consumer electronic player, today came up with its TVC for its LED TV segment featuring the Bollywood super star Anil Kapoor. ...
Turning the spotlight on mothers in a unique way, Himalaya FOR MOMS, India’s first natural mother care product range, launched their digital campaign, #momsunplugged. Captured in a series of unscripted films, the campaign features spontaneous ...
The life insurance sector in India has typically been publicized using emotional campaigns. PNB MetLife has been using a humorous route to drive the importance of investing in life insurance. Taking this forward, PNB MetLife ...
Burger KingTM India, the renowned International fast food franchise launches its first ever TVC, with an aim to establish its signature product, the “Whopper”, as the unequivocal leader in the market. The campaign conceptualized by ...
