Panasonic India urges people to #JunkTheJunk this new year
As we move into the new decade, Panasonic India Pvt. Ltd encourages the conscious millennials to #JunkTheJunk by getting rid of the unhealthy items from their diet and refrigerator this new year.
Bringing alive the proposition of ‘experience fresh’ with Panasonic’s line of refrigerators; the brand went live with a digital film, leveraging its social media handles urging consumers to make a healthy start to the year by replacing all the unhealthy food items with green and healthy food in their refrigerators.
Talking about the campaign, Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India said, “Switching to healthier lifestyle habits tops the list of New Year resolutions every year. Be it being regular with exercising or eating right; health has become a priority. Through this campaign we want to ask consumers to look into a part of their home that reflects their health the most – refrigerators; and replace all unwanted things with healthy options to inculcate better eating habits.”
#JunkTheJunk with Panasonic link (teaser)