Homegrown sanitary pad brand, Paree Sanitary Pads has joined hands with Zing’s number one show, Pyaar Tune Kya Kiya as the maker of the show advocates and talk about the real issues faced by a woman on periods such PMS, mood swings, heavy flow, etc. The association with the show is an attempt to reach out to the youth who are the trendsetters and changemakers and who never cease to follow their heart.
Pyaar Tune Kya Kiya is a 15 episode show with each episode being of one hour and airs every Saturday 7 pm on Zing. Paree has integrated for five episodes, each with different love stories.
The series captures the true sentiments where the protagonists are discussing about periods and understanding the various types of discomforts such as cramps, heavy flow, etc. Then one of the two girl suggests the other to use Paree sanitary pads for her heavy flow and another episode a boy buys the girl one. This way the entire environment shows a progressive approach and outlook towards the periods.
Welcoming Paree on the show, Ashish Sehgal, Chief Growth officer, ZEEL said, “We are delighted to associate with Paree for this season of Zing’s flagship property – Pyaar Tune Kya Kiya – a show which has received immense love from the youth over the last 6 years & 10 seasons. This association attempts at raising awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed, progressive conversations on the topic and is a great example of the value that Zee delivers through its unmatched customer centric solutions.”
“Pyaar Tune Kya Kiya is a show that is attuned to the pulse of the young generation. Similarly, we at Paree understand the many avatars of modern Indian woman and bring products that make a positive difference in her life. So, this association is a coming together of two such voices to present a progressive take on menstruation.” said Sahil Dharia, Founder and CEO, Paree.