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Paytm’s launched a new campaign Har Ghar ka, Desh bhar ka

Madhushree Chakrabarty January 4, 2021

Paytm has launched its new digital campaign named Har Ghar ka, Desh Bhar ka – Paytm, Proudly Indian. The campaign aimed at showing the major key points where the company has been with every Indian even during this entire pandemic. Paytm has been the biggest hope for the Indians in the last year and is going to be stronger in 2021. It will continue to enhance digital technology and support every Indian.

The film shows every service provided by Paytm starting from Paytm All-in-One Android POS device, QR Paytm Soundbox, and quick money transfers. The All-in-One QR products of the brand have played a very crucial role in the business expansion of small and large merchants.

Abhinav Kumar, Vice President at Paytm said, “2020 as a year saw difficulties come in various ways. The world for once felt the same throughout – fear, anxiety, and many other emotions that swept across. Over the years, Paytm has been present in people’s lives and tried to make a difference in the best way possible. During these unprecedented times, we are glad to be a small agent of help that bridged the gap for many. Be it within the family, amongst friends, or even the ones who help to make our lives a lot easier. ‘Har Ghar ka, Desh Bhar ka’ is our ode to the many who fought through these tough times and moved forward with courage. A new year brings in new hope and we would like to believe the best is yet to come.”

Last year, in support of the frontline workers Paytm distributed 10 lakh handwashes and soaps, 4 lakh masks, and more than 30 lakh hygiene products. The company has also served about 4.4 million meals to the stranded daily wage earners in the major cities of the country like Mumbai, Chennai, Noida, Bengaluru, and Hyderabad.

You can watch the ad video here.


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