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Pepsi®️ unveils a new campaign celebrating the Spirit of Friendship

Shreoshree Chakrabarty December 17, 2020
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Brand ambassadors Tiger Shroff and Disha Patani feature in a new campaign launched by beverage brand Pepsi®️ which is celebrating friendship with SWAG. Showcasing the effortless ways in which a friend adds memorable fun moments in one another’s life by coming together, is what the new campaign of Pepsi®️ is based on. A new limited-edition friendship pack of 600 ml available at INR 30 by the brand through this campaign.

Sharing a fun banter, the ambassador duo Tiger Shroff and Disha Patani come together in this new Pepsi®️ film. Tiger uses the new Pepsi friendship pack to impress Disha with a lot of SWAG.

Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India said, “Pepsi understands the pulse of the young generation and believes in creating campaigns that are most relatable to the youth. The new ad featuring Disha and Tiger reflects the confidence and irreverence that friends share between themselves. With the intent to celebrate the emotion of friendship, Pepsi has also launched a special pack that friends can enjoy together.”

Talking about his fun experience of working with Pepsi®, the brand ambassador and Bollywood superstar Tiger Shroff stated that celebrating the undying spirit of friendship and SWAG along with Disha and Ahmed was amazing.

Expecting the audiences to like the campaign, brand ambassador and Bollywood superstar, Disha Patani said this film is relatable and the youth will resonate to it.

Other beverages from the PepsiCo India portfolio along with the friendship packs are now available across retail outlets in the country for Pepsi®️. Social media, TV, digital and outdoor will be the mediums through which the new campaign is set to be amplified.

Watch the TVC here.

In 1989, PepsiCo entered India and since then grown to become one of the largest MNC food and beverage businesses in India. Iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker come under PepsiCo India’s diverse portfolio.

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