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Prega News launches #SheIsCompleteInHerself campaign

Shreoshree Chakrabarty February 24, 2021
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As International Women’s Day is arriving, India’s no. 1 pregnancy detection card from the house of Mankind Pharma, Prega News, launches a new campaign emphasizing and highlighting the sensitive issue of infertility that exists among women. Prega News through this campaign initiates the spread of awareness around this susceptible issue and over the years, the brand has been instrumental in bringing joy and smiles to the faces of moms-to-be.

A very thoughtful and emotional video campaign #SheIsCompleteInHerself has been brought by Prega News. India battles the issue of infertility severely. 1 out of 6 couples in urban India has this issue and it adversely affects the social, emotional and physical health of the couple due to the circumstances and the pressure of the society around. The consequences are harsher on women. Most of the couples stay silent and suffer from little support. Prega News, this Women’s Day, urges to make this world a better place for couples battling infertility and to be more sensitive towards the issue.

The video campaign  #SheIsCompleteInHerself asks its audience to help those couples who are facing the issue of infertility and strives to invoke a sense of empathy among them. The video features a woman with no questions asked, taking care of her family throughout the day and is self-dependent. She ensures every family member’s happiness as she selflessly works around the clock. The video at the end depicts a conversation about another family member who is pregnant and they are discussing possible names that they can keep for the baby. After this, she feels the void in her life and is suffering the pain of infertility in silence that she can never become pregnant.

Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma said, ‘Through this campaign, we urge everyone to extend the care for those suffering from infertility and celebrate every woman for who she is because of #SheIsCompleteInHerself.  We all need to be sensitive and embrace each and every woman for the completeness in herself! It is a responsibility of each one of us to make this world a better place for those suffering in silence.”

Shweta Bhuchar & Gaurav Bhardwaj from the Creative Agency and Production House – SG Dream Media said, “Infertility is a rising concern in India because of which there is an unsaid pressure from the society, particularly for women. Prega News, as a brave brand, stepped forward to raise a conversation around these stigmas. Hence we conceptualised a film that not just sensitises everyone but celebrates women for their completeness in themselves. #SheIsCompleteInHerself”

Marketed by Mankind Pharmaceuticals, Prega News is a one-step pregnancy test card. In the arena of Motherhood, the brand is credited with undertaking several thought-provoking initiatives.

Catch the campaign here.

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