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Rana Daggubati becomes brand ambassador for CEAT’s Puncture Safe tyres

Madhushree Chakrabarty February 15, 2021

CEAT Tyres has appointed star actor, Rana Daggubati as the brand ambassador for promoting its new range of Puncture Safe tyres. The marketing campaign will run across all five South Indian states, namely Telengana, Tamil Nadu, Andhra Pradesh, Kerela, and Karnataka. The commercial ad campaign will be aired across all media platforms and also will be aired during the ongoing India-England Test series.

The new range of tyres are based on the ‘CEAT Puncture Safe Sealant technology’ and the ad campaign highlights the convenience and safety of these tyres when riding on tough terrain. The campaign has been created by O&M with an interesting storyline. The story of the ad shows Rana Daggubati as the ‘keel wale baba’ in an ashram, who lives on a bed of nails. One day the Baba was invited by his followers to visit a village and then Baba was seen riding his bike from the ashram on a nail clad floor. Baba was not worried about tyre punctures as he was using the CEAT’s puncture safe tyres.

Mr. Arnab Banerjee, Chief Operating Officer, CEAT Tyres, said, “We at CEAT have always believed in our vision of ‘Making Mobility Safer and Smarter Every day’. The launch of our new campaign articulates the same for motorcycles. The central idea is to highlight the importance of using durable tyres to prevent disruptions on any terrain. We are delighted to have Rana Daggubati on board for this campaign as he perfectly embodies the strength and durability of CEAT’s ‘Puncture Safe’ technology. The India-England test series offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched events in India with a massive viewership.”

Indian actor, Mr. Rana Daggubati said, “I am proud to be associated with one of the most respected brands in India. Playing the character of ‘Keel wale baba’ was a unique experience and I thoroughly enjoyed the shoot. I am looking forward to an exciting journey with CEAT Tyres”

Mr. Rohit Dubey, Group Creative Director, O&M said, “As privileged creative partners of Brand CEAT, we believe that the only predictable thing about a CEAT tyre commercial should be that it should not follow hackneyed codes of tyre advertising. ‘Keel wale baba’, is another essential brick in bolstering CEAT’s brand voice. On this project, we dug into our Indian cultural references of nails, godmen, and connected the dots leading to innovative puncture safe technology. And as always, it was an absolute joy creating it with the ever-positive and courageous CEAT marketing team.”

The Puncture Safe Tyres can seal nails of up to 2.5 mm in diameter. Catch the ad campaign in five different languages  Hindi, Telegu, Tamil, Kannada, and Malayalam


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